Morristown-based Somos Gives Back to Nicaragua Youth Through Sports, Soccer Equipment

Sam Bensley, Founder of Morristown’s Somos.

When Sam Bensley was 15 years old, he took a trip with his family to rural Nicaragua, an improvised part of the world. 

It left a profound mark on Bensley’s young life, as he saw firsthand the everyday life struggles the locals had endured.

But he also noticed the way soccer and other sports positively impacted the youth of the area, and was determined to do something to help them enjoy even more.

However, there was a problem: there was only one soccer ball in the whole town. So Bensley started bringing a few more soccer balls with him in his luggage on every returning trip. The Weehawken resident wanted to bring even more sports equipment with him, but could only carry so much on each voyage. 

Bensley’s repeated trips inspired him to start his own non-profit organization, to work on a larger scale to serve more people in need.

“We were able to connect with the locals through soccer,” the London, England-born Bensley recollected. “I was exposed to poverty at an early age. I have never been in a position to miss a meal. Seeing what it was like in a third-world country was eye-opening.” 

Founded in 2014, Bensley, a Rutgers University graduate, started Somos, The Nicaragua Project. The sports-related charity aims to change the world one soccer ball at a time, by establishing sports camps in deeply poverty-stricken regions of Nicaragua’s countryside, that teach life lessons such as leadership, teamwork, and healthy living.

“The thing I love about sports is it can transcend culture,” said Bensley, who was a two-sport athlete (soccer, wrestling) at Morristown High School. “It doesn’t matter where you’re from, sports is a great equalizer.”

Somos’ volunteers gather to address Nicaraguan youth.

Seeing it needed some assistance, Somos hooked up with Peaceworks — a New Jersey organization that supports grassroots community organizations in Nicaragua that helps overcome poverty, violence against women and environmental destruction — which assisted the organization with delivery logistics. 

However, Somos’ first goodwill delivery didn’t go as planned, as its donations, approximately 500 pounds worth of sports equipment, were momentarily confiscated. 

“I told one of the customs agents that I would give him a baseball glove to give to his son,” he said. “But all of our equipment was seized after that. I think they were just doing their jobs, to be fair. I had to pay a $300 tax, just to get that equipment back. I didn’t mind. The value of the equipment far outweighed the fine and what it could do for the people who would use it.” 

Since then, Somos has been on a number of goodwill equipment donation trips to Nicaragua. In May of 2016, Bensley said Somos became an official government nonprofit. 

Sam Bensley in Nicaragua.

“We just celebrated our fifth year in August,” he said at the time of the interview.

Additionally, last year, Somos went to the Dominican Republic, and it plans on traveling to Honduras, El Salvador, and Columbia in the future. 

But Bensley said he and Somos, which has 30 active volunteers and four board members, have grandiose plans for Nicaragua. 

“We like to plan an athletic recreation center in Granada, Nicaragua — a place where they (kids) can play in a local sports league and hangout,” Bensley said, adding the organization would like to incorporate education. 

“In Nicaragua, the school attendance rate is among the lowest in the world,” he said. 

While Bensley works full-time as a District Manager at German supermarket chain Aldi, he doesn’t see his charity work as a life obstacle. 

“It’s not a sacrifice,” Bensley explained. “Understanding my philanthropic, humanitarian responsibility to the world doesn’t make it feel like any added duty.” 

To make a monetary donation and/or host an athletic equipment drive in your own community, go to

Also, connect with Somos at SomostheNicaraguaProject on Facebook and Instagram

— Jerry Del Priore


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