By Jerry Del Priore
The American 7s Football League (A7FL®) — a seven-on-seven football association that plays without helmets or hard-shell pads that remains exciting while significantly reducing concussions and other repetitive head impacts, according to the league — has announced a partnership with OpenSponsorship, the world’s largest two-sided sports sponsorship marketplace.
OpenSponsorship will assist with securing event and organization-wide sponsorships, as well as activate promotional and business partnerships.
A7FL’s popularity is on the rise. In just the last two seasons, the league has expanded to 16 teams and to over 500,000 social media followers and 100 million video views with 21 live games distributed both online (including both Facebook Watch and Twitch) and via national cable TV (ELEVEN Sports on DirecTV, U-verse, Fios).
“The A7FL is extremely excited to welcome OpenSponsorship to our team,” said league Co-Founder & CEO Sener Korkusuz. “We’re grateful for the vital support of our existing sponsors and we look forward to developing new and creative partnerships with brands nationwide.”
OpenSponsorship is equally pumped regarding the relationship it has formed with A7FL.
“OpenSponsorship is thrilled to partner with A7FL,” said Ishveen Anand CEO and Founder of OpenSponsorship. “The league has experienced tremendous growth over the past five seasons and is poised to continue the upward trend. OpenSponsorship will help to bring the incredible benefits A7FL has to offer to a wide range of brands. With distribution on Twitch, Facebook Live, and Eleven Sports we are confident that partnership with A7FL will help brands reach a new and highly attractive consumer base.”
For the A7FL’s upcoming Spring 2020 season, two live games per week – featuring exclusive interactive content and functionality – will air on A7FL’s Twitch channel: Twitch.tv/A7FL.
The season and A7FL Live on Twitch kicks off on April 19, with the Championship on July 19, 2020, as the PA Immortalz looks to defend their 2019 title.