By Jerry Del Priore
Hershey, Pa: Up until recently, Athlete Intelligence (formerly i1 Biometrics), a leading sports and data analytics technology company, developed state-of-the-art head impact sensor technology devices like the Vector Mouth Guard™ and Shockbox ® for helmet-wearing sports such as football and hockey.
But enter The Cue™ Sport Sensor—a small, lightweight (the size of two quarters), plastic head-impact detector that can be attached under a headband, skullcap, or amateur wrestling headgear.
Athlete Intelligence CEO Jesse Harper said The Cue™ can be used for non-helmet wearing sports such as rugby and soccer, as well as helmet sports, offering head-impact detection while reducing the number of repeated blows to the head in sports that were previously overlooked.
“We now have a lightweight, real time, head-impact detection system that allows almost anyone in any athletic endeavor to detect meaningful hits and to guard against repetitive brain injuries,” Harper said in a press release. “People think concussion is solely the domain of high contact sports like football and hockey but sports like soccer are not immune to concussion injuries, and many of those injuries occur from the second or third contact to the same head area.”
However, The Cue™ doesn’t stop at head impact detection. Along with the Athlete Intelligence platform, The Cue™ also helps with performance, analyzing different athletic elements—body angle of players, distances the athletes travel, acceleration, deceleration, among other sports components—that empowers coaches and athletic trainers to access the useful insights that create coachable opportunities, and in turn maximize long-term player potential.
“We started as a head impact (detection) company. But athletes are all about performance,” Harper said. “We’re about building a better athlete.”
But Athlete Intelligence is now combining both safety and performance, with its new high-tech device, into all sports, including non-helmet athletic pursuits, while pleasing all parties in the process.
“We knew we had to expand,” Harper said. “We knew we had to get into non-helmet sports.” So, “players are looking for performance, parents are looking for safety, and coaches are looking for both.”
Moreover, The Cue™, due out in the summer, is affordable at $99, and made for team as well as individual use. Plus, its platform is free for the first month, and only $10 a year, according to Harper.
“We can charge a lot of money, and service a small amount of athletes,” he said. “But we’re not about that. We want to reach a larger group of athletes, especially at the youth level.”
To learn more about The Cue™ and its platform, as well as other Athlete Intelligence products, log onto http://athleteintelligence.com and http://athleteintelligence.com/products/cue-sport-sensor/.